Caterina Fashion House by A+D Retail Store Design
A+D Retail Store Design has designed Caterina Fashion House, located in Arkadia shopping mall, Warsaw, Poland.
Caterina Fashion House is engaged in the production and sale of luxury women’s wear.
Brand Caterina is for an informed, confident and demanding women who want to dress to emphasize its high financial and social prestige. The most important feature of Caterina products is high quality finishes – details and accessories.
By creating the concept for Polish and Russian markets we worked to achieve timeless, simple and elegant design, full of character, with strong accents.
Dominating colors are white and black juxtaposed with gray. Furniture for clothes, light and openwork, encloses the room like black ribbon. The construction of a steel frame, is reminiscent of the geometric lace. Each collection has its own color. Lines of product on hangers are divided by sliding mirrors. This allows you, in accordance with the wishes of the client, to regulate the length of exposition.
The center has been defined by number of original lamps – large white domes. Lamps are reflected in the black mirror ceiling. This gives you a sense of infinite space and theatrical feel. Lamps have been designed in consistence with the idea of recycling: existing semi-circular forms have enabled an impressive effect at low cost.
Open character of the area allows you to move freely between the clothes, at the same time existing on some kind of scene.
Interior allows clients to meet with the brand and products. Functionality of the store is adapted to the requirements of the brand, as well as the changing demands of the product line.
Project: Caterina Fashion House
Design Company:A+D Retail Store Design
Designer: Dariusz Goclawski
Location: Arkadia shopping mall, Warsaw