Bea’s of Bloomsbury restaurant by GO

London based creative + boutique studio, GO, have recently completed work on the much anticipated 2nd location of Bea’s of Bloomsbury; an independent boutique cafe specialising in bespoke cakes and high quality food.

Bea’s of Bloomsbury is an award winning Boutique cake shop located in the heart of Bloomsbury, famous for its Cupcakes, Whole Cakes and Afternoon Tea. Established in early 2008 by Pastry Chef Bea Vo of Nobu & Asia de Cuba Alumni, Bea’s has gone from strength to strength, constantly appearing in the capital’s “Best Of” lists. Bea’s newest location in the heart of St Pauls is a modern take on a classical Japanese Tea House, breathing new life into the concept of taking tea. The Tea House aesthetic is heightened through ambient teapot lights, adding a playful element to the concept of the tea in an urban environment.

The design showcases a brand new design concept on the high street, whilst maintains strong links with the original bakery in Bloomsbury. The new location comprises of two floors: a kitchen and serving area on the ground floor, and a mezzanine level with bench and booth seating, offering customers a casual relaxed environment in which to look out through the glazed facade at St Paul’s. The site is a narrow 70 sqm corner unit in the newly developed One New Change building by Jean Nouvel adjacent St Paul’s Cathedral.

GO is a London based multi-disciplinary design practice. Established by Go Sugimoto and Ahmed Ansari, the studio engages in the design of human social spaces in retail, residential, commercial, education and cultural projects. Currently the studio is working on retail projects in London, India, Abu Dhabi, and residential projects across London and Africa with a strong focus on the integration of brand as it relates to the individual expression.

Owner and chef
After a brief spell studying law at Cornell University Americanborn Bea Vo realised that food was her passion and set about studying at Le Cordon Bleu and then working in London’s finest restaurants including Nobu. In 2007, she took that passion one step further, and opened her first cafe on Theobald’s Road in Bloomsbury. It quickly gained a reputation for fine food served in an informal and relaxed environment, with an emphasis on quality and not hype. In 2010 Bea was invited to open a second location in One New Change and has plans for two more locations in 2011.

Project: Bea’s of Bloomsbury
Location: adjacent St. Paul’s Cathedral, One New Change, London, UK
Number of floors: two (ground and mezzanine)
Total floor area: 110 sq m
Budget: £260,000
Typology: Interior design
Client: Bea Vo
Designer: GO
Contractor: Form Interiors
Mechanical: 360 Engineering
Electrical: Core Electrical
Lighting: Philips LED Solutions, Philips Electronics UK Limited
Original BTC England – Teapot lights


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