Miele Light Box by Gonzalo Mardones Viviani
The architectural idea of the pavilion MIELE Light box at Casacor is based on trying to reflect the atmosphere of Miele products. On one side, there is the idea of lightness, where the pavilion comes off the ground so that the volume “levitates” respecting the place without touching it. On the other hand, there is the idea of color, where Miele’s corporate red color is used on all its façades and pillars.
The façade folds allow achieving an atmosphere of “welfare of the temporary being,” where each wall inside sets out to receive the ovens, refrigerators and equipment. In the center of the composition is the bell, also red, hanging from the sky above the main counter. In contrast to this composition, and as a complement, there are two modules of wing furniture and black stools that reaffirm the lines of the built volume. All the furniture was designed by Orlando Gatica.
Architect: Gonzalo Mardones Viviani
Location: Huechuraba, Santiago, Chile
Furnishings: Orlando Gatica
Lightning: Douglas Leonard
Construction: Pablo Qualitz
Structural engineer: Sebastián Marshall
Audio: Bang & Olufsen
Date: October – November 2011
Surface: 120 sqm
Photographs: Nico Saieh